We build software that gives you an unfair advantage.
Custom software development and AI integration for businesses that move fast. We're the team you call when you need it done right — and you need it now.
Skip the bloated agency experience.
Work directly with the builders.
Rapid Delivery
Traditional agencies drag projects out for months. We're built for speed — lean teams, modern tooling, and AI-assisted development that gets you to market while your competitors are still in "discovery."
Affordable Excellence
Enterprise-quality software without the enterprise price tag. Our efficient processes and South African base mean you get world-class development at a fraction of what US or EU agencies charge.
AI-Native Approach
We don't just build software — we build intelligent systems. Machine learning, automation, and AI integration are core to how we work, not afterthoughts bolted on at the end.
Direct Access
No account managers. No project coordinators. No telephone game. You work directly with the engineers and designers building your product. Questions get answered in hours, not weeks.
Software we've built.
Problems we've solved.
Real products powering real businesses across South Africa. From AI-powered media monitoring to school management systems.
Audience360
AI-Powered Audience Measurement
Privacy-first passive audio exposure measurement platform. Uses on-device audio fingerprinting to detect TV, radio, and streaming media consumption — without ever transmitting raw audio.
Broadcast Monitor
Autonomous Ad Detection
AI-powered broadcast monitoring that automatically detects and logs advertisements across TV and radio in real-time. No manual verification needed — the system identifies ads autonomously using deep learning.
Schoolmatica
Schools Management System
Comprehensive school administration platform built for South African education. CAPS curriculum compliant with integrated student management, parent communication, attendance tracking, and grade reporting.
MediaVault
Media Asset Management
Centralized digital asset management for media companies. Intelligent tagging, advanced search, rights management, and seamless integration with broadcast workflows.
Documate
PDF & Form Automation
Intelligent document processing suite. Auto-fill forms from structured data, extract information from PDFs using AI, and automate document workflows that used to take hours.
Custom software. AI integration.
Business automation.
Custom Software Development
Bespoke applications built for your exact requirements. Internal tools, customer-facing platforms, mobile apps — whatever your business needs, engineered from scratch with modern tech stacks.
AI Integration & Machine Learning
Make your software intelligent. Computer vision, natural language processing, predictive analytics, and automation that actually works. We integrate AI where it adds real value, not just buzzwords.
Business Process Automation
Eliminate manual work. Document processing, workflow automation, data pipelines, and system integrations that save your team hours every day and reduce errors to near zero.
Data & Analytics Platforms
Turn your data into decisions. Real-time dashboards, reporting systems, and analytics platforms that give you visibility into every aspect of your business operations.
Straightforward process.
No surprises.
Discovery
Tell us what you're trying to build. We'll discuss scope, technical approach, and give you an honest assessment of what's possible.
Proposal
Clear scope document with deliverables, timeline, and investment required. We scope projects individually — no cookie-cutter pricing.
Build
Agile development with regular check-ins. You see working software frequently, not just a big reveal at the end. Feedback loops keep us aligned.
Deploy
We handle deployment, documentation, and knowledge transfer. Your code. Your IP. Ongoing support available for maintenance and iteration.
Meet the team behind GEE33.
Three directors. Decades of experience. One shared obsession with building great software.
Guneev Singh
Chief Executive Officer
The one who writes the code and signs the cheques. Guneev leads GEE33's technical vision while keeping one eye on the business strategy. With deep expertise in media tech and AI systems, he's the architect behind our most ambitious builds. Fair warning: he'll make your project work, but he might also beat you at chess while doing it.
Henk "Swazi" Nel
Client Director
The man who makes sure promises become reality. Swazi bridges the gap between what you need and what we deliver, drawing on his finance advisory background to keep projects aligned with business outcomes. He's got a knack for numbers, an eye for opportunity, and an uncanny ability to remember exactly what was agreed upon.
Errol Pretorius
Advisory Director
The wise one. With decades navigating the media and hospitality industries, Errol brings the kind of perspective you only get from doing the hard yards. He leads with a people-first philosophy that keeps GEE33 grounded. When things get complicated, he's the calm voice asking the right questions. Also makes excellent coffee.
Ready to build
your edge?
Tell us about your project. We'll get back to you within 24 hours with an honest assessment of how we can help. Or, if you prefer, let's chat over a game of padel — we're always up for a friendly match.
Bryanston, Johannesburg, South Africa